Research Expertise - Harrison Research
Research Expertise
Harrison Research is a full service research company with both qualitative and quantitative capabilities.
Our expertise covers a wide range of research subjects including:
- Communication and Advertising Testing
- Brand Equity and Brand Development
- Brand Tracking
- Market segmentation and Positioning
- Customer Value Analysis
- Transactional Customer Satisfaction
- Strategic Customer Loyalty and Retention
- Employee Satisfaction
- Product/Service Feature Optimisation (HB Choice Modelling)
- Corporate Reputation
- Social Responsibility
- Social Issues/Attitudes
- Community consultation
- Project Evaluation
- Desk Research and secondary resource analysis
In addition Harrison Research has traditionally held a core expertise in Health Research.