Frances Eltridge

General Manager SA/NT

Research Industry Since: 1985

Qualifications: Qualified Practicing Market Researcher (QPMR); Public Participation Practitioner certification from the International Association of Public Participation (IAP2); Diploma of Marketing Research; Member of Australian Evaluation Society.

Areas of Interest/Expertise:

Frances has extensive research and evaluation experience (both quantitative and qualitative) across a multitude of industries, covering virtually all marketing research topics as well as many other market and social research fields. She has a strong interest in ensuring that research outputs, their interpretation and reporting are relevant and integrated.

She has worked as both a supplier and a buyer of research and, apart from designing, managing and conducting several thousand research projects, her experience includes presenting and workshopping strategic and operational outcomes and recommendations to commercial, government and not-for-profit organisations. She has worked with all levels of government and business, from Cabinet Committees and corporate boards to operational staff.